Changing the Face of Advertising
Brandheroes’s vision is to change the face of advertising and has developed a unique online platform that works with Instagram’s API, which connects brands with local influencers based on geographic, personal and hashtag data.
Succesful Funding Process
In 2017 Brandheroes received their first Innobooster grant with our full services assistance to develop a new user interface for the back-end functionality to fully scale the platform to new customers and markets while automatizing processes.
In 2022, Brandheroes received out to us again to apply for another Innobooster grant – this time Brandheroes needs funding to develop a new sampling process – they want to offer brands a new Influencer Sample-Service which is targeted to micro influencers – i.e. an amount that will be transferred to the influencer so he/she can go to a store and buy the specific product themselves and hereafter advertise or review the product. However, to achieve this, Brandheroes will develop a kind of digital credit card solution, so it is easy to transfer amounts corresponding to the desired sample which is locked on merchant, time period and minimum raised.
Again, the collaboration between Brandheroes and Nordic Innovators was successful and resulted in a Innobooster grant from Innovation Fund Denmark in September 2022.
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